'Yellowstone' Star Cole Hauser Reveals His Morning Routine and Free Rein Coffee Venture
Cole Hower, renowned for his role as the rugged cowboy Rip Wheeler on the hit series Yellowstone for five seasons, has ventured into entrepreneurship with the launch of Free Rain Coffee. Born on a ranch where his father delivered him without hospital assistance, Hower's authentic Western heritage shines through in his new business venture. The actor's passion for coffee reflects his personal philosophy of "getting after it" and taking risks in life.
Free Rain Coffee emphasizes strength without overpowering flavor, mirroring Hower's own personality. The entrepreneur takes his coffee black and maintains a disciplined daily routine that includes exercise, skincare, and journaling. Beyond business, Hower demonstrates commitment to giving back through his board position with Special Operations Warrior Foundation, with one dollar from every coffee bag sold supporting education for children of fallen special operations personnel.
Key Takeaways
Cole Hower has transitioned from his Yellowstone acting career to launching Free Rain Coffee, a brand that reflects his authentic Western upbringing.
The coffee brand embodies Hower's personal philosophy of taking risks and maintaining a disciplined daily routine.
For every bag of Free Rain Coffee sold online, one dollar supports the Special Operations Warrior Foundation to help fund education for children.
Catching Up with Cole Hower
Cole Hower, recognized for his role as the rugged cowboy Rip Wheeler on the hit series Yellowstone for five seasons, has now ventured into entrepreneurship with the launch of his coffee brand, Free Rain Coffee. Born on a ranch where his father delivered him without hospital assistance, Hower's authentic connection to ranch life extends beyond his on-screen persona.
Growing up primarily in Oregon, Hower's ranching background has influenced his approach to business. His coffee brand, Free Rain, embodies the philosophy of taking risks and enjoying life. The American Dirt blend offers a strong yet not overpowering flavor profile, which Hower himself enjoys black.
Free Rain Coffee maintains Hower's western roots while supporting causes important to him. For every bag sold, one dollar goes to the Special Operation Warrior Foundation, an organization where Hower serves as a board member. This foundation focuses on providing educational opportunities for children of special operations personnel.
Hower's daily routine reflects his "get up and get after it" philosophy:
Morning Habits: Never hits snooze button
Organization: Makes his bed daily (though his wife occasionally teases him about it)
Exercise: Combines work and exercise simultaneously
Self-care: Uses some Kiehl's skincare products
Writing: Journals regularly
Media: Watches the Today Show every morning
Coffee enthusiasts can purchase Free Rain Coffee online at freer.com.
From Yellowstone to Entrepreneurship
Ranching Roots and Growing Up in Oregon
Cole Hower's authentic connection to the western lifestyle wasn't just developed for his role as a rugged cowboy on the hit series Yellowstone—it's part of his actual heritage. Born on a ranch with his father serving as the delivery doctor instead of hospital staff, Cole experienced rural life from his very first moments.
While Montana features prominently in his television work, Oregon played the formative role in developing his ranching background. The natural landscapes and agricultural lifestyle of the Pacific Northwest shaped his early years and instilled values that continue to influence his approach to business and life.
These genuine rural experiences have given him credibility both on screen and in his latest ventures. His upbringing fostered a practical, no-nonsense approach that resonates with his fans and customers alike.
Launch of Free Rain Coffee
Cole has recently channeled his western spirit into an entrepreneurial venture with the creation of Free Rain Coffee. The brand embodies his philosophy about taking risks and enjoying life's moments, much like his straightforward approach to his acting career.
The coffee offers a strong but balanced flavor profile that mirrors Hower's own personality—robust without being overwhelming. Currently, Free Rain Coffee offers several distinctive blends, including "American Dirt," which has proven particularly popular among early customers.
Cole's Coffee Preferences and Morning Routine:
Takes his coffee black, without exception
Never hits the snooze button—embraces "get up and get after it" philosophy
Makes his bed daily (though his wife occasionally teases him about it)
Combines work and exercise simultaneously
Uses a simple skincare routine
Writes regularly, finding value in documenting thoughts
Watches morning television as part of his daily ritual
Free Rain Coffee also incorporates a charitable component, with one dollar from each bag sold supporting the Special Operation Warrior Foundation. This organization, which Cole serves as a board member, focuses on providing educational opportunities for children. The coffee is available exclusively online at freer.com.
The Story Behind Free Rain Coffee
Cole Hower, known for his role as rip wheeler in the hit series Yellowstone, has launched a new coffee business called Free Rain. The name itself embodies a philosophy close to Hower's heart - it's about taking risks and enjoying life while savoring a good cup of coffee.
Born on a ranch where his father delivered him without hospital assistance, Hower's authentic connection to country living runs deep. He grew up ranching in Oregon, bringing that genuine Western spirit to his coffee brand.
Free Rain coffee offers a distinctive profile - strong yet not overpowering. The American Dirt blend exemplifies this balance perfectly. True to his character, Hower always drinks his coffee black.
The brand maintains a "get up and get after it" philosophy, reflecting Hower's own daily routine which includes:
Never hitting the snooze button
Making his bed daily (though his wife teases him about it)
Exercising while working
Following a basic skincare routine
Writing regularly
Watching the Today show every morning
Beyond business, Hower demonstrates commitment to service through his board membership with Special Operation Warrior Foundation. For each bag of Free Rain coffee sold, one dollar supports this organization that helps provide educational opportunities for children. Coffee enthusiasts can purchase Free Rain products online at freer.com.
Coffee Preferences and Western Roots
Coffee plays a significant role in actor and entrepreneur Cole Hower's life. Known for his portrayal of a rugged cowboy on the hit series Yellowstone for five seasons, Hower has now channeled his authentic country western background into a new coffee business called Free Rain. His venture reflects both his personal history and lifestyle values.
Black Coffee and Traditional Approach
Cole Hower maintains a straightforward approach to his coffee consumption, preferring it black without any additives. This preference aligns with his authentic western upbringing on ranches in Montana and Oregon. Free Rain coffee offers a distinctive taste profile that Hower describes as "strong but not overpowering."
The brand features various blends, including one called "American Dirt" which appears to be a favorite. During his interview, Hower demonstrated visible enthusiasm when discussing this particular blend. The coffee's flavor profile and branding deliberately reflect Hower's western heritage and straightforward character.
Morning Routine and Coffee Culture
When discussing his daily routine, Hower revealed several habits that complement his coffee philosophy. He never hits the snooze button, embracing a "get up and get after it" mentality that serves as the theme for his coffee business. His morning activities include:
Making his bed daily (though his wife occasionally teases him about it)
Combining work and exercise simultaneously
Using a simple skincare routine
Writing regularly, though he doesn't call it journaling
Watching morning television as part of his ritual
For each bag of Free Rain coffee sold, one dollar goes to the Special Operation Warrior Foundation, an organization that helps fund education for children. Hower serves on the board of this foundation, demonstrating his commitment to charitable causes alongside his business ventures. Customers interested in trying Free Rain coffee can purchase it online at freer.com.
Daily Habits and Coffee Insights
Morning Preparation
I never hit the snooze button. My philosophy is to get up and get after the day immediately. This approach forms the core theme of my coffee business. Making my bed is a daily ritual, though my wife occasionally teases me about my dedication to this habit.
When traveling for business, routines can be challenging. Recently during our five-day road show, I needed a wake-up reminder from Arlin after several busy days.
Fitness and Skincare
Exercise integrates seamlessly into my workday rather than being a separate activity. I believe in multitasking when it comes to physical activity.
For skincare, I incorporate a simple but effective routine using Kiehl's products. Their Luxuriant line provides just enough care without being overly complicated.
Writing and Media Habits
I write consistently throughout my day. Unlike structured journaling, my writing happens organically whenever inspiration strikes. This practice helps me process thoughts and stay creative.
The Today Show forms an essential part of my morning ritual. I watch it daily without fail to stay informed and connected. This habit has been consistent for years, making it a non-negotiable element of starting my day properly.
Coffee Preferences:
Always black
Strong but not overpowering
American Dirt blend among my favorites
Philanthropic Endeavors
Special Operations Warrior Foundation
I am deeply committed to supporting the Special Operations Warrior Foundation, where I serve as a board member. This organization holds significant meaning in my life as it focuses on providing for the children of fallen special operations personnel. For each bag of Free Rain coffee sold, we donate one dollar directly to this foundation. These contributions help ensure that the children of our fallen heroes receive educational opportunities they deserve.
Educational Support for Military Families
My dedication to helping military families extends to ensuring their children have access to quality education. The Special Operations Warrior Foundation specifically works to create educational pathways for these children. Additionally, I recently participated in a charity run for T2T (Tunnel to Towers), which was an incredible experience. These initiatives represent my commitment to giving back to those who have sacrificed for our country by investing in their children's futures through educational support programs.
Where to Buy Free Rain Coffee
Free Rain Coffee, launched by actor and entrepreneur Cole Hower, brings a taste of Western spirit to coffee lovers everywhere. Hower, known for his portrayal of cowboy Rip Wheeler on the hit series Yellowstone for five seasons, has transferred his authentic ranch background into this coffee venture.
Where to Purchase Online
Free Rain Coffee is currently available exclusively online. Coffee enthusiasts can purchase these Western-inspired blends directly from the company's official website at freerrain.com. The brand offers various options, including their popular "American Dirt" blend, which provides a strong yet not overpowering flavor profile.
The coffee reflects Hower's personal preference for black coffee and his "get after it" attitude toward life. His morning routine doesn't include hitting the snooze button, as he believes in rising early and making the most of each day.
Supporting Special Operations with Each Purchase
Free Rain Coffee has integrated charitable giving into its business model. For every bag of coffee sold, the company donates one dollar to the Special Operation Warrior Foundation. This organization holds special significance for Hower, who serves on its board.
The foundation focuses on providing educational opportunities for children of special operations personnel. By purchasing Free Rain Coffee, customers aren't just enjoying a quality brew but also contributing to ensuring these children have access to educational opportunities.
Hower's commitment to this cause stems from his desire to support military families and give back to the community. This charitable component aligns with his active involvement in various philanthropic initiatives, including his participation in the T2T (Tunnel to Towers) run.
Closing Remarks and Friendship Connections
Cole Houser's coffee venture, Free Rain Coffee, represents his authentic connection to rural American life. Born on a ranch without the assistance of a hospital, delivered by his father in Montana, his upbringing shaped his appreciation for the straightforward values he now brings to his business. The coffee itself mirrors his personality—strong but not overpowering, much like his character on screen.
Free Rain Coffee emphasizes risk-taking and enjoying life's moments. Houser takes his coffee black, staying consistent with his no-nonsense Western persona. His daily routine reflects this straightforward approach: no hitting the snooze button, making his bed daily (though his wife might disagree), and combining work with exercise.
Beyond his entertainment and business pursuits, Houser dedicates significant effort to charitable causes. He serves on the board of the Special Operations Warrior Foundation, an organization supporting education for children of special operations personnel. For each bag of Free Rain Coffee sold, one dollar goes directly to this foundation. Coffee enthusiasts can purchase his products online at freerrain.com.
The interview concluded with a warm exchange between Houser and the hosts, showcasing the genuine camaraderie developed through their conversation about coffee, morning routines, and giving back to the community.
